Download
the Analysis brochure (Acrobat Reader .pdf format)
Articles written by Dr. Amy Singer on Analysis
Intellectual Property Cases Require Strong Themes
Focusing on Jury Focus Groups
The Latest High Tech Advances in Litigation Research |

Jury-Driven Issue Analysissm
is a psychological study of the critical issues and theoretical problems
of the case. This study concentrates on juror perceptions and lays the
foundation for strategy hypothesis testing in the form of jury
simulations and interactive focus groups.

Jury-Driven Issue
Analysissm
is typically used in cases involving pinpointed issues.

Jury-Driven Issue
Analysissm:
- Analyzes the
way jurors perceive the case facts
- Assesses the
order in which jurors want information
- Determines the
best way to present the information
- Identifies,
then focuses on finding creative solutions to the problem areas and
confusing
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A Facts and
Claimssm
Analysis is a research study of all major case components. This includes a
meta analysis of all available case documents, including the original
complaint, the answer to the complaint, available depositions, witness and
evidence information. Pertinent case details are reviewed by the surrogate
jurors and the research team using our Case Navigationsm
Methodology to identify and analyze all pertinent case areas.
Powerfacts
is the identification of those facts that have the greatest impact on the
juror's decision making and are part of the pivotal point of the case.
Powerfacts are identified in our facts and claims groups.

This
analysis is essential in cases with complex issues or potential
multi-million-dollar damages.

The Facts and Claimssm
Analysis investigates the case thoroughly to obtain and analyze psychological
reactions. Upon completion of the analysis, TCI prepares a finely-tuned response
strategy. |
The Interactive Focus
Group takes place in an informal and interactive atmosphere in which individuals
are encouraged to converse candidly about case issues with a TCI litigation
consultant. This analysis will provide the themes, the pivotal points, critical
issues, analogies, metaphors, and creative solutions as a result of this
interaction.

This focus group is
appropriate for use in complex litigation, class action suits, and theory
testing. It also can be utilized as a stand-alone methodology.

It is an excellent way to
analyze and brainstorm solutions.
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The Attorney Rehearsalsm
Simulation provides a unique opportunity for the attorney to work on the case
presentation, witness and evidence preparation, prior to trial. The simulation
is videotaped for presentation review and strengthening.

Rather than testing the case
facts and issues, the Attorney Rehearsalsm Simulation is designed to
provide practice for the witnesses and attorney.

The Attorney Rehearsalsm
Simulation is conducted close to the trial date and affords an opportunity to
modify critical components for optimal results. |

Your Key to
Success
Decision Navigationsm
is the process of identifying the steps in the decision-making sequence,
eliminating time-consuming roadblocks, then streamlining the remaining steps in
the best sequence. Once you know the obstacles, you need to develop through
cognitive mapping ways to enhance the decision process to increase the
likelihood of your case acceptance. This is the proven way to build the
strongest case and to augment your desired outcome. Decision Navigationsm
research and analysis is a specialized field that requires the guidance,
strategy skills, and analysis of a litigation psychologist. |
Download
the Post Verdict Interviews brochure (Acrobat Reader .pdf format)
Post-verdict interviews
represent a key component of the litigation psychology research mix. They
consist of carefully structured, planned, and monitored interviews conducted of
the jurors shortly after the trial is completed. The interview sessions may
focus on numerous topicsthe jurors evaluation of witnesses in terms of
credibility, coherence, and impact, juror interpretations (or
misinterpretations) of the factual issues, plus their evaluation of opening
statements and closing arguments, effectiveness of trial presentation graphics,
and so on. Post-verdict interviews identify the case theories that work with
jurors, along with those that dont. Plus, they are excellent for future
strategizing and planning regarding cases to be appealed or similar cases to be
tried later.
Articles written by Dr.
Amy Singer on Post Verdict Interviews
Post Verdict Interviews and How to Conduct Them |

In Court
Room Assessment is the daily assessment of a trial as it
progresses, as observed by a TCI jury analyst.
An In Court Room Assessment is
recommended for those cases in which expert scrutiny of in-courtroom
variables is critical to the case's outcome.
Our clients are provided with a rich evaluation
of the juror's ongoing reactions to case presentation, witnesses, evidence
and problems areas. If you would like the luxury of paying attention to the
trial and the jurors at the same time, you will be impressed with the
advantage that an In Court Room Assessment will provide you.
Our
Litigation Team is highly qualified to offer a wide variety of services to
help you achieve excellence. With diverse backgrounds in psychology,
sociology, persuasion, linguists and rhetoric, they bring their experience
with greater confidence, expertise and passion to a variety of challenges
that are unique to the legal community.
All programs are custom
created to individual and group needs, but some areas include:
Methods of Persuasion
Delivering the Opening Statement/Closing Argument
Effective Communication Skills
Expert Witness Preparation for Trial & Depositions
Gender Differences in the Courtroom
Jury Dynamics
Legal Industry Trends
Litigation Prevention
Presentation Skills
Persuasive Techniques for Litigation
Reading the Opposition
Understanding Jurors
Voir Dire/Jury Selection
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