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The Science of
Decision Enhancement
Overcoming
Mindsets — Taking Control
Today's litigation arena has become increasingly complex. Judges,
arbitrators, mediators and jurors often enter the decision-making
process with preconceived notions (Metaprograms) that are influenced by
outside sources and internal attitudes, goals, opinions, values, and
core beliefs that make the decision-making process confusing and
difficult. For this reason, attorneys must understand peoples'
ever-changing mindsets in detail — what interests, motivates and
persuades them — and how to use this information to your advantage. You
can't afford to rely on assumptions and intuitions, play the
percentages, and hope for the best; instead, you must take control. You
and your clients will benefit significantly from the guidance of our
experts in scientific decision-making research and analysis. You need an
experienced Decision Navigationsm
consultant to maximize the effectiveness of your case.
Decision Navigationsm:
Your Key to Success
Decision Navigationsm
is the process of identifying the steps in the decision-making sequence,
eliminating time-consuming roadblocks, then streamlining the remaining
steps in the best sequence. Once you know the obstacles, you need to
develop — through cognitive mapping — ways to enhance the decision
process to increase the likelihood of your case acceptance. This is the
proven way to build the strongest case and to augment your desired
outcome. Decision Navigationsm
— research and analysis — is a specialized field that requires the
guidance, strategy skills, and analysis of a litigation psychologist.
TCI: World-Class Specialists
Amy
Singer, founder and CEO of the Singer Companies, has a Ph.D. in applied
research psychology. She and her team of professional TCI experts are
world-class specialists in translating the juror decision-making process,
constructing persuasive and compelling arguments, and leveraging superb
strategies to provide overall decision enhancement to increase the
probability of success . |
Download
the Strategy brochure (Acrobat Reader .pdf format)
Articles written by Dr. Amy Singer on Strategy
Jury Persuasion in Products Liability Cases
Jury Persuasion in Products Liability Cases Pt2
Using Psychology to Win in Court |
Download
the Voir Dire brochure (Acrobat Reader .pdf format)
Careful voir dire is the only protection against unfair jurors and
offers a prudent alternative to "traditional" jury selection. Profile
questions are designed to identify attitudes and beliefs to help
identify how jurors decide the actual case issues. A TCI jury analyst is
present during the voir dire process to assist the attorney with the
deselection of unfavorable jurors.
Voir Dire
consultation is the most efficient way to deselect the potentially worst
possible jurors.
Our voir dire
consultation provides a wealth of valuable and predictive information,
resulting in a more receptive jury.
Articles written by Dr. Amy Singer on Voir Dire
9 Questions for Valid Voir Dire
Dealing With Biased Jurors During Voir Dire
Deprogramming Jurors During Vior Dire
Don't Make Voir Dire So Difficult
Getting Jurors to Deliberate in Front of You
Picking a Jury in a Civil Case in Ohio
Voir Dire Challenging Jurors for Cause
Voir Dire in Employment Law Cases |
A SimulJurysm
Proceedings Assessment Panel is a carefully selected group of jurors, similar
to the actual jury in terms of their attitudes and beliefs. The panel sits in
the courtroom during the trial and receives the same information as the actual
jury
A SimulJurysm
Panel is useful in complex or high-risk litigation, especially when it is not
possible to simulate a specific part of a case. For example, a SimulJurysm
can be an instrumental tool when used to observe the testimony and appearance
of the opposing counsel's witnesses.
The SimulJurysm
process provides an evaluation and an analysis of the ongoing reaction to the
case presentation, witnesses, and evidence. |
LitiPsych Procedings Assessment involves the daily assessment of a trial as
it progresses, as observed by a TCI jury analyst.
This service is recommended for those cases in
which expert scrutiny of in-courtroom variables is critical to the case's
outcome.
Our clients are provided with a rich
evaluation of the juror's ongoing reactions to case presentation,
witnesses, evidence and problems areas. If you would like the luxury of
paying attention to the trial and the jurors at the same time, you will
be impressed with the advantage that a LitiPsych Procedings Assessment
will provide you.
Our
Litigation Team is highly qualified to offer a wide variety of services to
help you achieve excellence. With diverse backgrounds in psychology,
sociology, persuasion, linguists and rhetoric, they bring their experience
with greater confidence, expertise and passion to a variety of challenges
that are unique to the legal community.
All assessments are custom created to your individual but some
general areas of input include:
• Voir Dire/Jury
Selection
• Effective
delivey of the Opening Statement/Closing Argument
• Methods of Persuasion
• Effective
Communication Skills
• Expert Witness Preparation during Trial
• Jury Dynamics
• Effective presentation skills for direct and Cross examination
• Reading the Opposition
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The StratSimsm
Analysis is conducted to assess the case liability and damage position and to
improve case strategies. This research is a series of strategic jury simulations
that allows the attorney to overcome the case’s problem areas and assists in
presenting the relevant issues in their most favorable light. As we conduct the
jury research and examine the research data, we can determine the best approach.
Research is conducted until a logarithmic function is produced. Voir dire
questions are designed in the final stage of the analysis.
The primary research goal of
the StratSimsm
is to find a case strategy with the widest latitude of acceptance.
Jury simulations are
designed to assess juror attitudes and tendencies and to enable the attorney
to:
- Incorporate the
research of the issue analysis phase
- Evaluate the
liability position and damages awarded
- Refine themes,
strategies, and tactics
- Conduct witness
preparation
- Create winning
opening and closing statements
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The LitiPsymetricsm
Simulation produces a report that includes quantitative analysis of surveys,
results of deliberations, assessments of case strengths and weaknesses, and
recommendations for improvements or changes in case strategies.
The LitiPsymetricsm
Simulation scientifically assesses juror perceptions, attitudes, and core
beliefs in order to produce optional strategies with zero room for error.
Demonstrative evidence,
witnesses, and all case materials are tested to provide a picture of case
strengths and weaknesses. This is an extended session that includes
presentations by the client attorney(s) and a TCI litigation consultant. |
The Paragon Panel is used to
find the philosophical solutions to the intangible, abstract problems of your
case.
Use the Paragon Panel
after a Mini Focus Group or an Issue Analysis has identified the philosophical
problems and faulty logic of surrogate jurors.
To identify the
philosophical problems of case issues and to design paragon solutions. |
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